- Ben Lipsett
Creative Lead - Ben Mullins
Art Director - Randee Harris
Copy Writer
Deliverables
- Content Hub
- Vet Professional Content
- Resources for veterinary students
- Employee-generated Content
- Ongoing Content Plan & Governance
The Challenge
In order to become the employer of choice for veterinarians, we were tasked to create a destination that showcases Banfield’s thought leadership, dedication to the community and company culture. In addition to attracting top talent, the site should also demonstrate Banfield’s dedication to being the trusted partner for the overall health of pets everywhere.
The Solution
Design and develop a content hub for vet professionals that:
- Is highly visual
- Surfaces up related content that entices users to explore the site beyond just their initial need
- Encourages return visits with regularly updated content
- Encourages sharing of content
- Is built on a custom CMS so content can be easily maintained by internal Banfield resources
