The Situation

Most of Banfield’s revenue comes from their proactive pet health + wellness program known as the Optimum Wellness Program. Active membership had been shrinking year-over-year, prompting Banfield to take a step back and to truly reassess the value and feasibility of their program.

The Task

To augment the OWP offering and to grow their user base, Banfield approached us to develop a real-time pet health tracker to enable pet owners to be proactive about their pets wellbeing.

Goals

  • Create an interactive tool that gives pet owners piece of mind by monitoring their pets health.

  • Create more active pet owners that are both better pet owners and more engaged with Banfield.

  • Drive visits to the hospital at the right time for all clients.

Action

Wellness Tracker Features

UX Testing & Discovery

Agile Iterative Designs

Low fidelity comp. testing to engage OWP users early

A/B Testing

Results