The Ask:
Create an emotional campaign to help support CMN hospitals and the kids they serve.
What we delivered:
The White Cloud Facial Tissue Box Design Contest. Out of 263 children who submitted designs, four were chosen as winners and each of their hospitals received a $15,000 donation. Using traditional, frame animation we took inspiration from the imaginative box designs created by kids at Children’s Miracle Network Hospitals to help tell their compelling story.
